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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Instructor Centre

Contents:

Video Cases
Classic Cases
PowerPoint Presentations
Instructors Manual
Lecture Guide
Computer Aided Problems
End of Text Cases
U.S. Video Cases
Diploma CTB
Newsletter


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