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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Additional Appendices

As a free supplement to Basic Marketing, three additional appendices are posted here in Acrobat PDF format.

App A, Economics Fundamentals (503.0K)

App B, Marketing Arithmetic (62.0K)

App C, Preparing a Personal Marketing Plan (125.0K)

To view this file, Adobe's free Acrobat Reader application is required. It can be downloaded from Adobe's Website. After a file is open in its new window, the icons on Acrobat's toolbar can be used to save or print the appendix.





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