 |  Basic Marketing: A Global Managerial Approach, 10/e Stanley J. Shapiro
Kenneth B. Wong,
Queens School of Business
William D. Perreault,
University of North Carolina
E. Jerome McCarthy,
Michigan State University
Additional Video CasesCBC streaming video is available in selected chapters (2, 9, 13, 14, 16, 17, 19, 21), accompanied by video notes and discussion questions. As well as those chapter-specific video cases, the following CBC segments are of general interest to students of marketing and may be integrated within your course by the instructor.
These videos are intended only for students using the 10th Canadian Edition of Basic Marketing. To view the video, you'll require a password. Refer to page 782 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.
The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.
View Cottage Cheesecake Industry View Baron of Beer View Beer Mitts View Going Global View Nortel vs. Cisco
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2002 McGraw-Hill Higher Education