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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Marketing's Role Within Organizations

Web Research Questions



1

At the beginning of the chapter was an overview of Mountain Equipment Co-op (p. 3). Evaluate its Web site for ease of use. What is on the Web site that a for-profit business would not have?
 
2

Metro Credit Union is a credit union that emphasizes its social responsibility. Like Mountain Equipment Co-op, it is a member owned co-operative, in this case providing financial services. It has gone a step further than most organizations in trying to be socially responsible by having a social audit. Visit Metro's Web site and summarize what the social audit is designed to measure.
 
3

Summarize how a classic Canadian success story, Nortel Networks (p. 8) goes beyond selling to meeting customer needs.
 




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