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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Product Management and New-Product Development

Web Research Questions


1		Visit Canada Post's e-parcel Web site at http://www.canadapost.ca/eparcel/. Look at the demonstration and summarize the services offered. Explain how Canada Post is adapting its services to meet current needs. With this new product, what stage of the product life cycle is Canada Post at?



2		One of the fastest growing areas of the economy is in business services, that is providing services to other businesses. Imagine that you are starting a new business providing payroll services to the construction industry. Visit the StatisticsCanada Web site and determine how you could use the information in planning for a product launch.



3		The risk of using a new product is one of the main reasons adoption is slow to catch on. How do the following companies reduce risk for consumers when introducing their new products? www.eschwab.comRead more about them in Internet Insite 10-1.



4		Can mature products use the Web? This example is from a mature market. Visit the Web site of funeral home Magnus Poirier Inc. to see how a traditional business like funeral services has marketed itself on the Web. What is this company's strategy?

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