Student Centre | Instructor Centre | Information Centre | Home

Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Place and Development of Channel Systems

Web Research Questions


1		Pantry Shelf is a typical company in the canned and frozen food business. Visit its Web site and determine the channels of distribution of its products from manufacturer to final consumer. Why would the company use more than one channel?



2		A number of companies have chosen to vertically integrate. Have a look at the Web site of Alliance Atlantis to see how this company has done this to become a powerful player in the entertainment industry. How would traditional film distributors react to the establishment of the company's own distribution channels? Read more about vertical integration and corporate vertical marketing systems on page 336.



3		Sometimes reverse channels are shared. In Alberta the provincial government has required most drink containers to levy a deposit that will be returned to the consumer when the container is returned to a centralized depot for recycling. Visit the Web site of the Beverage Container Management Board to see how the system works. Compare this system to the one used in your community. Will recycling increase under this system? How does this benefit manufacturers? Read more about reverse channels on page 341.

2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.