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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Physical Distribution

Chapter Objectives

When you finish this chapter, you should:

Understand why physical distribution (logistics) is such an important part of place and strategic market planning.

Understand why the physical distribution customer service level is a marketing strategy variable.

Understand the physical distribution concept and why it requires coordination of storing, transporting, and related activities.

Know about the advantages and disadvantages of the various transporting methods.

Know how inventory decisions and storing affect marketing strategy.

Understand the distribution-centre concept.

See how computers help improve coordination of physical distribution in channel systems.

Understand the important new terms (shown in the margins).

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