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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Physical Distribution

Web Research Questions


1		The Potash Corporation of Saskatchewan sells to customers worldwide. Visit the company's Web site to see how it transports its products to market. It also co-operates in marketing with international partners. Follow this link.



2		Canada's two major railways are Canadian National and Canadian Pacific. Visit their Web sites and outline the services they offer their customers. In recent years why has more and more freight been shipped by truck? How are the railways trying to win business back from trucking companies? See page 362 for a discussion of railways.



3		For a demonstration of how EDI (Electronic data interchange) works, see an IBM Web site that uses Land Rover as an example. What is your impression of this compared to traditional methods of exchanging information between companies? Read more about EDI in the text on page 359.



4		For Efficient Consumer Response (Marketing Demo 12-3, pages 354-355) to work well, electronic point-of-sales terminals are required. For a list and description of point-of-sales systems, see the Web site of POS Central in Newfoundland. Make a list of some of the various equipment available to get the sales information into the system.

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