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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Retailers, Wholesalers and Strategic Distribution

Web Research Questions


1		The following is a different retail example that many readers may not be familiar with. Visit the Web sites of Co-op Atlantic and Federated Co-operatives. There you will see a variety of services offered. Write a short explanation of why consumers might join a co-operative rather than shopping at a privately owned retailer. For more information about co-operatives, visit the Canadian Co-operative Association Web site.



2		RepLink is a service that links independent sales representatives to manufacturers. Visit the Web site and see how joining RepLink could aid an independent sales agent and a manufacturer and wholesaler. See page 406.



3		Many people starting a business turn to retail. Have a look at Retail Sales Data from Statistics Canada. Advise someone interested in opening a retail outlet which sectors are growing.



4		Statistics Canada offers the monthly retail trade survey as information available for sale. It is often used by small retail businesses to gauge the level of demand in an area. It is important to understand what it includes and what it doesn't. Visit the Web site and write a report on what makes up the retail trade survey. For whom would this information NOT be relevant?

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