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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Personal Selling

Web Research Questions



1

There is lots of software on the market designed to help salespeople. There is an entire industry in Customer Relationship Management (CRM). One company that markets such software is Invensys CRM. Visit the company's Web site and note what the software does and how it would help the sales effort.
 
2

Sales force compensation is a topic many people are interested and are willing to pay money to learn more about. Review these sources of information and choose the one you would rather learn from.
Kellogg Graduate School of Management
Dave Kahle audiotapes
Arthur Andersen Consultants
 




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