McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Instructor Centre | Information Centre | Home
E-STAT
Marketing Magazine
Computer Aided Problems
Marketing Math Tutorial
Homework Helpers
Additional Video Cases
Additional Appendices
Chapter 22
Chapter Objectives
Quiz Questions
Video Cases
Web Research Questions
Key Terms & Glossary
Electronic Lecture Notes
Feedback
Help Center


Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Pricing Objectives and Policies

Electronic Lecture Notes

The electronic lecture notes for this chapter have been converted from their original PowerPoint® format into Adobe Acrobat PDF for online viewing.

Electronic Lecture Notes for Chapter 17 (161.0K)

The free Acrobat Reader application can be downloaded from Adobe's Website. If you prefer to view the original PowerPoint files on your desktop, they're available for download below in a Windows .zip compressed format (this download contains slides from all chapters).

Download PowerPoint Slides (1067.0K)





McGraw-Hill/Ryerson




Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.