McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Instructor Centre | Information Centre | Home
E-STAT
Marketing Magazine
Computer Aided Problems
Marketing Math Tutorial
Homework Helpers
Additional Video Cases
Additional Appendices
Chapter 22
Chapter Objectives
Quiz Questions
Web Research Questions
Key Terms & Glossary
Electronic Lecture Notes
Feedback
Help Center


Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Price Setting in the Business World

Web Research Questions



1

Next is a two-part written report on Drug pricing.
A. Visit the following Web site and write a report:
2

B. For the second part of the report, write about drug pricing and licensing in Canada, taking the view of either the brand name drug manufacturers or the generic drug companies.
 
3

Many companies use Statistics Canada Consumer Price Information in their decision making (and justification to customers) about raising prices. Using the latest monthly data, how much could companies in the grocery, transportation, furniture, and clothing industries raise their prices?
 
4

Visit http://isbn.nu for an automated online price comparison for books from various online booksellers. Try out this site for a few books you know. Evaluate it.
 




McGraw-Hill/Ryerson




Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.