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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Developing Innovative Marketing Plans

Web Research Questions



1

The Ontario Ministry of Consumer and Business Services has a section of its Web site devoted to new business start-ups (Ontario Business Connects). Review and evaluate the section on writing a marketing plan.
 
2

Software is available to aid in writing marketing plans. Visit PaloAlto.com's Web site and take the product tour of Marketing Plan Pro. Evaluate this software, comparing it to the Government of Ontario Web site above. What is a purchaser of this software getting for US$100? How is this company marketing itself at a low cost?
 




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