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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Strategic Market Planning and the Evaluation of Marketing Opportunities

Web Research Questions



1

Many companies sell their products in different markets. Visit the Telus Web site and describe its marketing mixes for consumers and for businesses.
 
2

Spin Master Toys is in an industry that is constantly changing. See if you can find some Web sites that would be sources of new product ideas for this innovative company. For more on Spin Master, see the vignette at the beginning of the chapter.
 
3

Visit the Web sites of watchmakers Swatch, Timex, and Seiko. What are the different target markets these companies are pursuing? What image is each company trying to convey with its Web site?
 




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