 |  Basic Marketing: A Global Managerial Approach, 10/e Stanley J. Shapiro
Kenneth B. Wong,
Queens School of Business
William D. Perreault,
University of North Carolina
E. Jerome McCarthy,
Michigan State University
Managing Marketing's Link with Other Functional Areas
Below are the key terms featured in this chapter. Clicking on a term will reveal its definition. The textbook's full glossary is also available for online searching.
| Capital | The money invested in a firm.
(See Refer to page(s) 657)
| | | | | Cash flow statement | A financial report that forecasts how much cash will be available after paying expenses.
(See Refer to page(s) 661)
| | | | | Debt financing | Borrowing money based on a promise to repay the loan, usually within a fixed time period and with a specific interest charge.
(See Refer to page(s) 659)
| | | | | Functional accounts | The categories to which various costs are charged to show the purpose for which expenditures are made.
(See Refer to page(s) 670)
| | | | | Mass customization | Tailoring the principles of mass production to meet the unique needs of individual customers.
(See Refer to page(s) 668)
| | | | | Natural accounts | The categories to which various costs are charged in the normal financial accounting cycle.
(See Refer to page(s) 670)
| | | | | Production capacity | The ability to produce a certain quantity and quality of specific goods or services.
(See Refer to page(s) 663)
| | | | | Task transfer | Using telecommunications to move service operations to places where there are pools of skilled workers.
(See Refer to page(s) 669)
| | | | | Virtual corporation | The firm is primarily a coordinator-with a good marketing concept-instead of a producer.
(See Refer to page(s) 665)
| | | | | Working capital | Money to pay for short-term expenses such as employee salaries, advertising, marketing research, inventory storing costs, and what the firm owes suppliers.
(See Refer to page(s) 658)
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2002 McGraw-Hill Higher Education