Stanley J. Shapiro
Kenneth B. Wong,
Queens School of Business
William D. Perreault,
University of North Carolina
E. Jerome McCarthy,
Michigan State University
| Competitive barriers | The conditions that may make it difficult, or even impossible, for a firm to compete in a market.
(See Refer to page(s) 71)
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| Competitive environment | The number and types of competitors the marketing manager must face, and how they may behave.
(See Refer to page(s) 68)
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| Competitive rivals | A firm's closest competitors.
(See Refer to page(s) 70)
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| Competitor analysis | An organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.
(See Refer to page(s) 70)
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| Consumerism | A social movement that seeks to increase the rights and powers of consumers.
(See Refer to page(s) 79)
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| Countertrade | A special type of bartering in which products from one country are traded for products from another country.
(See Refer to page(s) 75)
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| Cultural and social environment | Affects how and why people live and behave as they do.
(See Refer to page(s) 85)
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| Economic and technological environments | Affect the way firms-and the whole economy-use resources.
(See Refer to page(s) 72)
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| General Agreement on Tariffs and Trade (GATT) | A set of rules governing restrictions on world trade, agreed to by most of the nations of the world.
(See Refer to page(s) 74)
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| Internet | A system for linking computers around the world.
(See Refer to page(s) 77)
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| Mission statement | Sets out the organization's basic purpose for being.
(See Refer to page(s) 65)
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| Nationalism | An emphasis on a country's interests before everything else.
(See Refer to page(s) 78)
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| Quotas | The specific quantities of products that can move into or out of a country.
(See Refer to page(s) 74)
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| Tariffs | Taxes on imported products.
(See Refer to page(s) 74)
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| Technology | The application of science to convert an economy's resources to output.
(See Refer to page(s) 76)
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| World Trade Organization (WTO) | The only international body dealing with the rules of trade between nations.
(See Refer to page(s) 74)
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2002 McGraw-Hill Higher Education