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Basic Marketing: A Global Managerial Approach, 10/e

Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

The Changing Marketing Environment

Quiz Questions


1	Competitive barriers are conditions that make it difficult to compete in a market.
		A)	True
		B)	False


2	Pure competition can always be avoided, if a firm tries hard enough.
		A)	True
		B)	False


3	Marketers should be aware of federal legislation, as well as provincial and local laws, when planning marketing strategy.
		A)	True
		B)	False


4	Countertrade is a special type of bartering in which products of one country are traded for products from another.
		A)	True
		B)	False


5	Quebec has stronger consumer protection legislation than other provinces.
		A)	True
		B)	False


6	Which of the following is NOT a basic objective of all firms?
		A)	organize to carry on the business and implement its strategies
		B)	do something useful for society
		C)	become a monopoly by driving competitors out of business
		D)	earn a profit
		E)	All of the above are basic objectives.


7	Which of the following is FALSE about objectives?
		A)	Objectives are useless if a firm lacks the resources to achieve them.
		B)	Particular marketing objectives should be guided by larger company objectives.
		C)	Objectives should be realistic and achievable.
		D)	Deciding marketing strategies should be done prior to setting objectives.
		E)	Company objectives guide managers as they search for opportunities.


8	Along with studying trends in the environment, a first step in looking for attractive opportunities is to:
		A)	estimate product market potentials.
		B)	hire a publicist.
		C)	find new markets for present products.
		D)	decide which product markets the firm will enter.
		E)	understand the resources and objectives of the firm.


9	A common barrier to entry into an otherwise attractive market is:
		A)	lack of product expertise.
		B)	fear of competition.
		C)	weak consumer protection legislation.
		D)	lack of financial strength.
		E)	low demand.


10	Regarding the competitive environment, a marketing manager usually can:
		A)	control it with the help of the political environment.
		B)	control it in the long run.
		C)	control it in the short run.
		D)	choose strategies to avoid head-on competition.
		E)	control it with the help of the legal environment.


11	Under monopolistic competition, competition still exists because:
		A)	companies raise prices.
		B)	companies lower prices.
		C)	governments regulate the market.
		D)	some consumers see the various alternatives as substitutes.
		E)	marketing mixes of firms in the market are seen as being the same by all consumers.


12	Tariffs and quotas:
		A)	are different terms for the same thing.
		B)	encourage international trade.
		C)	are taxes and quantity limits for imports/exports.
		D)	reduce conflict between nations.
		E)	are aimed to help firms trying to sell in new foreign markets.


13	NAFTA, WTO, and the EU are all examples of:
		A)	nationalism.
		B)	agreements to increase international trade.
		C)	multinational consumer protection legislation.
		D)	separation of markets.
		E)	isolationism.


14	Which of the following is NOT likely to be one of the major consumer and environmental issues over the next decade?
		A)	genetically modified organisms
		B)	consumer privacy
		C)	global warming
		D)	cell phone safety
		E)	falling prices


15	Consumers in Newfoundland buy different brands of tea than consumers on Vancouver Island. This is an example of:
		A)	homogeneous markets.
		B)	ocean-lifestyle consumption segments.
		C)	regional differences within Canada.
		D)	major urban areas.
		E)	French-English differences.


16	In response to a society's basic cultural values and social attitudes, a marketing manager's firm should:
		A)	work very hard to influence the rate of change in these attitudes and values so consumers will demand more of the firm's product.
		B)	ignore trends going on, producing what it feels is best for consumers.
		C)	stop producing popular products, and instead produce other ones designed to shift values.
		D)	keep informed of current attitudes and work within these constraints to seek new and better opportunities.
		E)	work against them to increase profits.


17	A property management company has noticed an increase in the number of single people looking for apartments over the years. This is a change in the:
		A)	technological environment.
		B)	competitive environment.
		C)	social environment.
		D)	legal environment.
		E)	customer environment.


18	In Quebec there are billboards encouraging residents to spend their vacation in Quebec. This is an example of:
		A)	consumerism.
		B)	federalism.
		C)	discouraging tourism.
		D)	transnationalism.
		E)	nationalism.


19	Compared to the United States, Canada:
		A)	has a much larger population.
		B)	has not been as aggressive in prohibiting mergers.
		C)	is more nationalistic.
		D)	has been more aggressive in prohibiting mergers.
		E)	is less group oriented.


20	In which of the external environments do changes usually occur most slowly?
		A)	competitive environment
		B)	resources and objectives of the firm
		C)	cultural and social environment
		D)	political and legal environment
		E)	economic and technological environment

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