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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Using Marketing Information to Make Better Decisions

Web Research Questions



1

AC Nielsen, among its many services, offers market research services. Visit the company's Web site and list some of the services, describing how they could be used by a company preparing to launch a new grocery product.
 
2

The Business Research and Marketing Association (BRMA) is one of many marketing associations. Write a short report about the organization, recommending it to a friend working in marketing for a company that sells to other businesses.
 
3

Surveys are used by many organizations of all sizes to find out what customers need. Evaluate the following questionnaires from local vegetable farmers near Ottawa and from Kellogg's Special K cereal. What is the purpose of each survey?
 




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