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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
The Canadian Consumer Market: Demographic and Economic Dimensions

Chapter Objectives

When you finish this chapter, you should:

Understand how population growth is shifting in different areas and for different age groups.

Obtain a feel for the size and importance of Canada's ethnic and French Canadian markets.

Know about the distribution of income in Canada.

Know how consumer spending is related to family life cycle and other demographic dimensions.

Appreciate the relationship between family lifestage and consumer spending.

Understand the important new terms (shown in the margins).




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