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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
The Canadian Consumer Market: Demographic and Economic Dimensions

Electronic Lecture Notes

The electronic lecture notes for this chapter have been converted from their original PowerPoint® format into Adobe Acrobat PDF for online viewing.

Electronic Lecture Notes for Chapter 5 (115.0K)

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Download PowerPoint Slides (1067.0K)





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