 |  Basic Marketing: A Global Managerial Approach, 10/e Stanley J. Shapiro
Kenneth B. Wong,
Queens School of Business
William D. Perreault,
University of North Carolina
E. Jerome McCarthy,
Michigan State University
The Canadian Consumer Market: Demographic and Economic Dimensions
Below are the key terms featured in this chapter. Clicking on a term will reveal its definition. The textbook's full glossary is also available for online searching.
| Census Metropolitan Area | The main labour market area of a continuous built-up area having a population of 100,000 or more.
(See Refer to page(s) 134)
| | | | | Discretionary income | What is left of disposable income after paying for necessities.
(See Refer to page(s) 150)
| | | | | Disposable income | Income that is left after taxes.
(See Refer to page(s) 150)
| | | | | Lifestages | A concept that focuses on the very different stages that a person passes through from birth to death.
(See Refer to page(s) 152)
| | | | | Megalopolis | A strip of land running approximately 1,200 kilometres, from Quebec City in the east to Windsor in the west.
(See Refer to page(s) 135)
|
|
2002 McGraw-Hill Higher Education