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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Behavioural Dimensions of the Consumer Market

Web Research Questions



1

Learn more about the Buckley's Mixture approach to using cues. What has the company done on its Web site to reinforce this?
 
2

See how Kellogg's uses children to influence their parents to buy their brands. What is on the Web site that is aimed at children?
 
3

H&R Block simplifies tax preparation for many people. How does it target different social classes?
 




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