McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Instructor Centre | Information Centre | Home
E-STAT
Marketing Magazine
Computer Aided Problems
Marketing Math Tutorial
Homework Helpers
Additional Video Cases
Additional Appendices
Chapter 22
Chapter Objectives
Quiz Questions
Web Research Questions
Key Terms & Glossary
Electronic Lecture Notes
Feedback
Help Center


Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

The Buying Behaviour of Business and Organizational Customers

Below are the key terms featured in this chapter. Clicking on a term will reveal its definition. The textbook's full glossary is also available for online searching.
 
Agribusiness  A term used to describe the move toward bigger and more businesslike agricultural enterprises.
(See Refer to page(s) 214)
Buyers  People who make the actual purchase of the product or service.
(See Refer to page(s) 194)
Buying centre  All the people who participate in or influence a purchase.
(See Refer to page(s) 193)
Co-operation  The buyer and seller working together to achieve both mutual and individual objectives.
(See Refer to page(s) 204)
Competitive bids  Terms of sale offered by different suppliers in response to the buyer's purchase specifications.
(See Refer to page(s) 202)
Contract farming  Involves farmers obtaining supplies and working capital from local dealers or manufacturers who agree to purchase that farm's output.
(See Refer to page(s) 213)
Deciders  People who evaluate the alternatives that are identified by gatekeepers.
(See Refer to page(s) 194)
Description (specification) buying  Buying from a written (or verbal) description of the product.
(See Refer to page(s) 202)
Influencers or gatekeepers  People who help to define the specifications for what is bought and for gathering information on the alternative ways of meeting those specifications, respectively.
(See Refer to page(s) 194)
Information sharing  The provision of access to information that is useful to both the buyer and the seller.
(See Refer to page(s) 204)
Initiators  Those people who act as a catalyst for the buying process.
(See Refer to page(s) 194)
Inspection buying  Looking at every item.
(See Refer to page(s) 202)
ISO 9000  A way for a supplier to document its quality procedures according to internationally recognized standards.
(See Refer to page(s) 195)
Just-in-time delivery  Reliably getting products there just before the customer needs them.
(See Refer to page(s) 205)
Legal bonds  Like contracts; useful when purchases are straightforward.
(See Refer to page(s) 205)
Marketing boards  An important type of marketing institution for agricultural products. They differ in the powers they can exercise.
(See Refer to page(s) 214)
Modified rebuy  The in-between process where some review of the buying situation is done-though not as much as in new-task buying or as little as in straight rebuys.
(See Refer to page(s) 198)
Multiple buying influence  Several people share in making a purchase decision-perhaps even top management.
(See Refer to page(s) 193)
Negotiated contract buying  Agreeing to a contract that allows for changes in the purchase arrangements.
(See Refer to page(s) 202)
New-task buying  When an organization has a new need and the buyer wants a great deal of information.
(See Refer to page(s) 198)
Open to buy  A buyer has budgeted funds that can be spent during the current time period.
(See Refer to page(s) 210)
Operational linkages  Direct ties between the internal operations of the buyer and seller firms.
(See Refer to page(s) 205)
Purchasing managers  Buying specialists for their employers.
(See Refer to page(s) 192)
Reciprocity  Trading sales for sales-that is, [quote]If you buy from me, I'll buy from you[quote].
(See Refer to page(s) 196)
Relationship-specific adaptations  Changes in a firm's product or procedures that are unique to the needs or capabilities of a relationship partner.
(See Refer to page(s) 206)
Requisition  A request to buy something.
(See Refer to page(s) 198)
Sampling buying  Looking at only part of a potential purchase.
(See Refer to page(s) 202)
Straight rebuy  A routine repurchase that may have been made many times before.
(See Refer to page(s) 198)
Users  The people who actually use the product or service being bought.
(See Refer to page(s) 194)
Vendor analysis  Formal rating of suppliers on all relevant areas of performance.
(See Refer to page(s) 195)




McGraw-Hill/Ryerson