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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University
Product Planning for Goods and Services

Electronic Lecture Notes

The electronic lecture notes for this chapter have been converted from their original PowerPoint® format into Adobe Acrobat PDF for online viewing.

Electronic Lecture Notes for Chapter 9 (204.0K)

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