Stanley J. Shapiro
Kenneth B. Wong,
Queens School of Business
William D. Perreault,
University of North Carolina
E. Jerome McCarthy,
Michigan State University
| Accessories | Short-lived capital items-tools and equipment used in production or office activities.
(See Refer to page(s) 265)
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| Battle of the brands | The competition between dealer brands and manufacturer brands.
(See Refer to page(s) 275)
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| Brand equity | The value of a brand's overall strength in the market.
(See Refer to page(s) 271)
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| Brand familiarity | How well customers recognize and accept a company's brand.
(See Refer to page(s) 270)
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| Brand insistence | Customers insist on a firm's branded product and are willing to search for it.
(See Refer to page(s) 271)
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| Brand name | A word, letter, or a group of words or letters.
(See Refer to page(s) 269)
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| Brand nonrecognition | Final customers don't recognize a brand at all-even though intermediaries may use the brand name for identification and inventory control.
(See Refer to page(s) 271)
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| Brand preference | Target customers usually choose the brand over other brands, perhaps because of habit or favourable past experience.
(See Refer to page(s) 271)
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| Brand recognition | Customers remember the brand.
(See Refer to page(s) 271)
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| Brand rejection | Potential customers won't buy a brand, unless its image is changed.
(See Refer to page(s) 270)
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| Branding | The use of a name, term, symbol, or design-or a combination of these-to identify a product.
(See Refer to page(s) 269)
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| Business products | Products meant for use in producing other products.
(See Refer to page(s) 261)
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| Capital item | A long-lasting product that can be used and depreciated for many years.
(See Refer to page(s) 264)
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| Components | Processed expense items that become part of a finished product.
(See Refer to page(s) 266)
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| Consumer Packaging and Labelling Act | This Act calls for bilingual labels and for the standardization of package sizes and shapes.
(See Refer to page(s) 279)
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| Consumer products | Products meant for the final consumer.
(See Refer to page(s) 261)
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| Convenience products | Products a consumer needs but isn't willing to spend much time or effort shopping for.
(See Refer to page(s) 262)
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| Dealer brands | Brands created by intermediaries-sometimes referred to as private brands.
(See Refer to page(s) 275)
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| Derived demand | Demand for business products derives from the demand for final consumer products.
(See Refer to page(s) 264)
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| Emergency products | Products that are purchased immediately when the need is great.
(See Refer to page(s) 262)
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| Expense item | A product whose total cost is treated as a business expense in the period it's purchased.
(See Refer to page(s) 264)
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| Family brand | A brand name that is used for several products.
(See Refer to page(s) 273)
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| Farm products | Products grown by farmers, such as oranges, wheat, sugar cane, cattle, poultry, eggs, and milk.
(See Refer to page(s) 266)
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| Generic products | Products that have no brand at all other than identification of their contents and the manufacturer or intermediary.
(See Refer to page(s) 274)
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| Hazardous Products Act | Industry Canada's authority either to ban or to regulate the sale, distribution, and labelling of hazardous products.
(See Refer to page(s) 279)
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| Heterogeneous shopping products | Shopping products the customer sees as different-and wants to inspect for quality and suitability.
(See Refer to page(s) 262)
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| Homogeneous shopping products | Shopping products the customer sees as basically the same-and wants at the lowest price.
(See Refer to page(s) 262)
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| Impulse products | Products that are bought quickly as unplanned purchases because of a strongly felt need.
(See Refer to page(s) 262)
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| Individual brands | Separate brand names used for each product.
(See Refer to page(s) 274)
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| Individual product | A particular product within a product line.
(See Refer to page(s) 260)
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| Installations | Important capital items such as buildings, land rights, and major equipment.
(See Refer to page(s) 264)
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| Licensed brand | A well-known brand that sellers pay a fee to use.
(See Refer to page(s) 274)
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| Manufacturer brands | Brands created by producers.
(See Refer to page(s) 275)
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| Natural products | Products that occur in nature, such as fish and game, timber and maple syrup, and copper, zinc, iron ore, oil, and coal.
(See Refer to page(s) 266)
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| New unsought products | Products offering really new ideas that potential customers don't know about yet.
(See Refer to page(s) 263)
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| Packaging | Promoting and protecting the product.
(See Refer to page(s) 275)
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| Product | The need-satisfying offering of a firm.
(See Refer to page(s) 255)
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| Product assortment | The set of all product lines and individual products that a firm sells.
(See Refer to page(s) 260)
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| Product line | A set of individual products that are closely related.
(See Refer to page(s) 260)
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| Professional services | Specialized services that support a firm's operations.
(See Refer to page(s) 267)
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| Quality | A product's ability to satisfy a customer's needs or requirements.
(See Refer to page(s) 256)
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| Raw materials | Unprocessed expense items-such as logs, iron ore, wheat, and cotton-that are moved to the next production process with little handling.
(See Refer to page(s) 266)
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| Service | A deed performed by one party for another.
(See Refer to page(s) 258)
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| Service mark | Those words, symbols, or marks that are legally registered for use by a single company to refer to a service offering.
(See Refer to page(s) 269)
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| Shopping products | Products that a customer feels are worth the time and effort to compare with competing products.
(See Refer to page(s) 262)
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| Specialty products | Consumer products that the customer really wants and makes a special effort to find.
(See Refer to page(s) 262)
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| Staples | Products that are bought often, routinely, and without much thought.
(See Refer to page(s) 262)
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| Supplies | Expense items that do not become part of a finished product.
(See Refer to page(s) 267)
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| Trademark | Those words, symbols, or marks that are legally registered for use by a single company.
(See Refer to page(s) 269)
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| Trademarks Act | When a trademark is registered under this Act, the registering firm is legally protected against any other company using a trademark that might be confused with its own.
(See Refer to page(s) 273)
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| Unit-pricing | Placing the price per ounce (or some other standard measure) on or near the product.
(See Refer to page(s) 280)
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| Universal product code (UPC) | Special identifying marks for each product, readable by electronic scanners.
(See Refer to page(s) 278)
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| Unsought products | Products that potential customers don't yet want or know they can buy.
(See Refer to page(s) 263)
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| Warranty | What the seller promises about its product.
(See Refer to page(s) 280)
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2002 McGraw-Hill Higher Education