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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Chapter 22, Ethical Marketing in a Consumer-Oriented World

As a free supplement to Basic Marketing, an additional chapter — Ethical Marketing in a Consumer-Oriented World — is posted here in Acrobat PDF format.

Ethical Marketing in a Consumer-Oriented Word (898.0K)

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