McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Instructor Centre | Information Centre | Home
E-STAT
Marketing Magazine
Computer Aided Problems
Marketing Math Tutorial
Homework Helpers
Additional Video Cases
Additional Appendices
Chapter 22
Feedback
Help Center


Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Computer Aided Problems

This is a Windows spreadsheet program that features a short caselet problem for each chapter, and is designed to stimulate a problem-solving approach to marketing strategy. After downloading the installation program (setup.exe), double-click its icon within Windows Explorer or My Computer and follow the on-screen instructions.

Download Installer for Computer Aided Problems (2133.0K)





McGraw-Hill/Ryerson




Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.