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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Homework Helpers

The following "Homework Helpers" are available as Microsoft Word documents:

  • Domestic and International Marketing Information Sources
         Canadian and US Web Sites
  • References on Marketing Planning and Plans
  • Pedagogical Value of Case Analysis

The files are compressed in Windows .zip format for ease of downloading. After the file is downloaded, it can be decompressed using one of the many utilities programs available for both Windows and Macintosh computers.

Download Homework Helpers (33.0K)





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