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Basic Marketing, 10th Canadian Edition
Basic Marketing: A Global Managerial Approach, 10/e
Stanley J. Shapiro
Kenneth B. Wong, Queens School of Business
William D. Perreault, University of North Carolina
E. Jerome McCarthy, Michigan State University

Special Access to Marketing Magazine

McGraw-Hill Ryerson is pleased to offer special access to Marketing Magazine's password-protected online archive of marketing articles and other web resources. At the Marketing Magazine portal, use the following email address as a username:

shapiro10@mcgrawhill.ca

To validate you as a user of McGraw-Hill Ryerson's Basic Marketing, 10th Edition, use the first word of the main text column on page 306 of your printed textbook as the password (case-sensitive).

PLEASE READ BEFORE PROCEEDING TO MARKETING MAGAZINE:

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