Market demand for a text that offers an action-oriented, how-to approach: Following the 11-stage structure of the text, students finish with a complete Business Plan in hand. The workbook-style perforated pages facilitate this action-oriented, how-to approach (allowing students to remove to work on them and hand-in). The many checklists, self-assessment exercises, templates, resource lists, real-life profiles all reflect the practical orientation of this title - and the award-winning business plan examples demonstrate the outcome of working through these stages.

Demand for a text that covers emerging topics and reflects the current Canadian business environment: In response to market feedback, the 6e offers expanded coverage of important and emerging topics such as home-based businesses, buying or taking over a family business and the evolving impact of the Internet on small business in Canada (including how people conduct business as well as the new business opportunities presented by this global network). Coverage regarding the importance of market research and related approaches is also expanded as requested by multiple reviewers.

Demand for a student-friendly, engaging and understandable approach: Reviewers continue to applaud the student-friendly, straightforward approach to the subject matter - all the while including humour through the cartoons. The simply-written, non-academic format meets the need for a product appropriate for a wide range of language skills, abilities and age ranges of students.

Growing demand for flexible content delivery and an expanded ancillary package: Good continues to offer a strong supplements package. Instructor supports materials (IM, PPT) are offered electronically on an Instructor's CD or convenient downloadables within the Instructor area of the OLC. The Canadian video package is updated and available in VHS format or video streaming from the OLC. These videos demonstrate successful and unsuccessful applications and developments of business plans - reinforcing the importance of fully developing a business plan before launching a business.