Complete Table of Contents (56.0K)

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Part 1 Introduction to the Role of the General Manager

1. mGames
2. Coral Divers Resort
3. Asiasports: Hockey Night in Hong Kong

Part 2 Environmental and Industry Analysis

4. Note on the Cuban Cigar Industry
5. The Chinese Fireworks Industry
6. Halterm
7. TVOntario

Part 3 Strategy and the General

Manager'Preferences/Values
8. Mainstreet Equity Co.
9. Russki Adventures
10. Prince Edward Island Preserve Co.

Part 4 From Values to Ethics to Social Responsibility

11. Alberta Energy Company and the Ethics of Operation Kabriole
12. GT's Medical Equipment Division & Imed Inc. (A)
13. The Saga of the Sinking and Raising of the Irving Whale

Part 5 Strategy and Resources/Capabilities

14. General Motors Defense
15. Planet Starbucks (A)
16. Louis Vuitton Moet Hennessy
17. IKEA (Canada) Ltd.
18. Newell Company: The Rubbermaid Opportunity

Part 6 Strategy and Market Diversification

19. Vincor and the New World of Wine
20. Council of Forest Industries
21. Neilson International in Mexico (A)
22. Palliser Furniture Ltd.

Part 7 Using Technology for Strategic Advantage

23. The Wall Street Journal: Print versus Interactive (Revised)
24. Trojan Technologies Inc.: The China Opportunity
25. Gametronics Gaming Equipment Ltd.
26. Scotch-Brite (3M)

Part 8 Organization Design

27. Bata Shoe Organization
28. Victoria Heavy Equipment Limited--2001
29. TV Asahi Tehatrical Productions, Inc.
30. Lonely Planet Publications

Part 9 Governance/ Boards of Directors

31. Jonathon Elderslie and the Board Decision
32. CCL Industries
33. Western Area Youth Services

Part 10 Managing Strategic Change

34. Maple Leaf Consumer Foods (A)
35. Globalization and the Canadian Publishing Industry
36. Swatch and the Global Watch Industry