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Microeconomics and Behaviour
Microeconomics and Behaviour
Robert H. Frank, Cornell University
Ian C. Parker, University of Toronto

Rational Consumer Choice

Quick Quiz



1

Which of the following is false about the standard rational choice model of consumer behaviour?
A)Consumers prefer a balance of goods in their basket rather than a market basket dominated by one item, and therefore have indifference curves that are convex to the origin.
B)Consumers are never satiated. They always want more rather than less, and so indifference curves located further to the northeast on a graph are preferred over those closer to the origin.
C)If you prefer an apple to an orange and an orange to a banana, then we do not have enough information to infer that you would choose an apple over a banana.
D)Consumers are able to differentiate between minutely small differences in market baskets in order to rank all possibilities as preferred or not preferred to each other.
2

If a budget line with good Y on the vertical axis and good X on the horizontal axis is linear, with a negative slope, then we know that
A)the price of good X declines as more of the good is purchased.
B)the price of good X and the price of good Y are constant no matter what share each of the two goods occupies in the consumer''s market basket.
C)the price of good Y increases as more of it is purchased.
D)Both a and c are correct.
3

From the graph below, answer the following three questions. Assume that the consumer''s money income (M) is $1000. Use Px as the nominal price of X and Py as the nominal price of Y. Which statement is true of the budget line shown?
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A)The absolute price of good Y is $20/unit and the absolute price of good X is $10/unit.
B)Good X is twice as expensive as good Y.
C)If none of good Y is consumed, then 10 units of good X can be consumed if the price of X is $10/unit.
D)At the midpoint on the budget line only half of the budget is spent.
E)None of the statements above is true.
4

If the price of X were cut in half, then
A)the budget line would rotate in such a way that it would become steeper, but the Y intercept would not change.
B)the budget line would become steeper, with an increased Y intercept and a reduced X intercept.
C)the budget line would become flatter, with a constant Y intercept and an increase in the X intercept.
D)the budget line would become steeper, with a constant X intercept and an increased Y intercept.
E)the budget line would move outward, parallel to the original budget line.
5

Holding other factors unchanged, which of the following would alter the budget line and move it parallel toward the origin?
A)A decrease in income from $1000 to $500
B)A 10% increase in the nominal price of both good X and good Y
C)A 10% decrease in the nominal price of both good X and good Y
D)An increase in income from $1000 to $1200.
E)Both a and b are correct.
6

The slope of an indifference curve at a point gives the rate at which a person is willing to exchange good Y for good X. The slope of the budget line is the rate at which a person is able to exchange good X for good Y.
A)Both statements are true.
B)Only the first statement is true.
C)Only the second statement is true.
D)Both statements are false.
7

The next three questions relate to the graph shown in question 3-7. Karl is willing to give up ten units of food for one unit of shelter. The price of food is $20/unit and the price of shelter is $100/unit. Karl is spending all his money and no more. From this information we can identify Karl''s place on the graph below as point _______
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A)A
B)B
C)C
D)D
8

From the information given in the question and the graph in question 3-7, Karl''s income is
A)$50
B)$10
C)$500
D)not able to be determined.
9

If Karl were situated at point D on the graph in question 3-7 and wanted to improve his situation, he would need to
A)consume more food and less shelter until the MRS falls substantially.
B)consume less food and more shelter until the MRS falls substantially.
C)consume less food and more shelter until the MRS rises substantially.
D)consume more food and less shelter until the MRS rises substantially
E)do something other than the options described above.
10

A consumer''s indifference curves for goods X and Y are linear and have a steeper slope than the budget line. This means that
A)the optimal solution will involve a market basket containing only one good.
B)along any indifference curve,a reduction of X by 1 unit requires an increase in Y by a constant number of units to leave the consumer''s satisfaction unchanged.
C)the marginal rate of substitution of X for Y is everywhere greater than the ratio of the price of X to the price of Y.
D)all of the above are true.
E)none of the above are true.




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