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Microeconomics and Behaviour
Microeconomics and Behaviour
Robert H. Frank, Cornell University
Ian C. Parker, University of Toronto
Cognitive Limitations and Consumer Behaviour

Below are the key terms featured in this chapter. Clicking on a term will reveal its definition. The textbook's full glossary is also available for online searching.
 
Weber-Fechner law  The property of perception whereby the just noticeable difference in a stimulus tends to be proportional to the value of the stimulus.




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