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Understanding Economics
Understanding Economics: A Contemporary Perspective, 2/e
Mark Lovewell, Ryerson Polytechnic University

Monopoly and Imperfect Competition

Key Terms & Glossary

Below are the key terms featured in this chapter. Clicking on a term will reveal its definition. The textbook's full glossary is also available for online searching.
 
Accounting-profit rate  a measure of a business's profitability, calculated as its accounting profit divided by owner's equity
Average-cost pricing  the practice of setting price where it equals average cost
Cartel  a union of oligopolists who have a formal market-sharing agreement
Collusion  oligopolists acting together as if they are a monopoly
Concentration ratio  the percentage of total sales revenue earned by the largest businesses in a market
Conglomerate merger  A combination of businesses in unrelated industries.
Fair rate of return  the maximum accounting-profit rate allowed for a regulated monopoly
Horizontal merger  A combination of former rivals.
Industrial concentration  market domination by one or a few large businesses
Kinked demand curve  a demand curve with two segments, one fairly flat and one steep, that is typical of rival oligopolists
Market share  a business's proportion of total market sales
Mutual interdependence  the relationship between oligopolists, in which the actions of each business affect the other businesses
Nonprice competition  efforts to increase demand through product differentiation, advertising, or both
Price leadership  an understanding among oligopolists that one business will initiate all price changes in the market and the others will follow by adjusting their prices and output accordingly
Product differentiation  efforts to make a product distinct from that of competitors
Vertical merger  A combination of a business and its supplier.




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