About the Author

Wesley D. Balderson, University of Lethbridge

Professor Balderson is Associate Professor of Management at the University of Lethbridge, where he has taught for over 20 years. Professor Balderson has developed courses for and continues to teach in the areas of Small Business Management, Retail Management, Consumer Behaviour, and Marketing at University of Lethbridge.He has written over 20 small business and retail cases, which have been published in a variety of textbooks. Most of these cases have been written from his own business and consulting experience.