 |  Canadian Entrepreneurship & Small Business Management, 5/e Wesley D. Balderson,
University of Lethbridge
Features- Completely Canadian – major strength in this market.
- Comprehensive case plus additional cases and readings included in text – continuous reinforcement of learning plus extra small cases to reinforce specific concepts.
- Examines the life cycle of a business – only text that does this.
- Covers small business fundamentals – real life skills. Also a reflection of our Canadian economic reality.
- Appropriate reading level – allows student to concentrate on concepts rather than wade through difficult reading. Also very important to schools where many students are adult learners, use English as a second language, and those who have just returned to school after many years in the workforce.
- Real-life examples and cases, and real person profiles – applied learning.
- CBC Video – demonstrates real situations and how the concepts work in the world of business
- New Chapter on Small Business and E-commerce, focusing on e-business concepts – area of interest to small business owners and students (many of whom have already ventured into online business ventures)
- Resource list – a time-tested key feature that will be updated and revised.
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2003 McGraw-Hill Higher Education