Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

“Reaching For the Heights” CBC Venture, #728 – time 8:24

Steve Smith, a carpenter from Omeemee, Ontario, has invented a line of products he hopes will make him rich. They are add-on accessories intended to make extension ladders safer. Steve wants to get his Strong Arms products on hardware store shelves across Canada. But making the transition from tradesman/inventor to full-fledged entrepreneur is harder than he ever imagined.

View Reaching for the Heights


1		What characteristics of a typical entrepreneur does Steve Smith possess?



2		Which of these characteristics will help him be successful? Which might contribute to the failure of his idea?



3		What would you recommend that he do to overcome his weaknesses as an entrepreneur?

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