Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

“Mohair Sock” CBC Venture, #723 – time 8:14

South Mountain, Ontario is an hour's drive south of Ottawa. There's actually no mountain here, just 4 churches, a gas station and the farm of local entrepreneur, Theresa Bergeron. She is a trader on the world specialty fibres market. She deals in the volatile market of Mohair - that's the fleece of angora goats.

View Mohair Sock

1		Identify the production problems that Theresa Bergeron is required to deal with in operating South Mountain Mohair Incorporated.
2		How could she avoid these problems?
3		What suggestions might be made to improve her marketing efforts?