Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

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“Sugar High” CBC Venture, #732 – time 10:00

Winnipeggers Chris Emery and Larry Finson have a lot to smile about. Their company, Krave's Candy, has been tagged Manitoba's fastest- growing company-growing 938 per cent and hitting annual sales of close to $1 million in just three years. But the founders of Krave's don't want to stop there. Chris and Larry want Krave's to become Canada's premier candy company, taking on Hershey's and Nestle's. Venture's video journalist Tracie Tighe followed Chris and Larry over this past year as they struggled to keep the Clodhoppers dream growing.

View Sugar High


1		What are some of the growth problems of Krave’s Candy Company?



2		What could Chris Emery and Larry Finson do to solve these problems?



3		What are the advantages and disadvantages of diversifying to other products besides Clodhoppers?

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