Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

“Beer Mitts” CBC Venture, #720 – time 7:00

Some people spend a lifetime trying to come up with the “perfect product” … the idea that should sell itself. Others just stumble right into it, but as Colin King discovered from a couple of guys who found their “big idea” sipping beer, the idea’s the easy part.

View Beer Mitts

1		What can be learned about the importance of preparing a feasibility analysis from this example?
2		Discuss the startup problems which occurred with this business.
3		What type of approach to starting a business was utilized in this example?