Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

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“Baron of Beer” CBC Venture, #729 – time 16:58

Winnipegger Gary DePape developed a taste for premium ales and lagers while playing hockey on the pro circuit in Germany. These days, he’s playing a tough new game-building a million-dollar microbrewery in Winnipeg’s highly competitive specialty beer market.

View Baron of Beer


1		Briefly discuss the problems of starting from scratch illustrated with Aggasiz Brewing Company.



2		How could Gary DePape have avoided these problems?



3		What would have been the advantages and disadvantages of Gary purchasing a micro-brewery instead of starting from scratch?



4		What risks would Gary have faced of he dropped the price of his product?

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