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Canadian Entrepreneurship & Small Business Management 5/e
Canadian Entrepreneurship & Small Business Management, 5/e
Wesley D. Balderson, University of Lethbridge
Franchising

Internet Exercise



1

It is important to adequately evaluate a franchise before purchasing the prospect. Visit the Canadian Franchise Association’s website at www.cfa.ca. What information is available at this website to aid entrepreneurs in purchasing a franchise? Locate one or two additional websites that also provide useful information to prospective franchisees. How does the information differ from that of the CFA’s website?
2

Select a favourite franchise and explore their website. What services does the franchisor provide to its franchisees? How would interested persons become a franchisee? From the information provided at the franchisor’s website, would you be interested in pursuing the franchise? Why or why not?




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