Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

“Reading the Fine Print” CBC Venture, #750 – time 8:52

It's August, 1999, and Paul Dahlin is not happy to be moving out of his Second Cup coffee shop. He paid $150,000 for the franchise three years ago, after being downsized out of a large corporation. The thought of running a neighbourhood coffee shop with a sure-thing national chain seemed worth the price.

View Reading the Fine Print


1		Briefly discuss the advantages and disadvantages of franchising which are identified in this example.



2		What could the prospective franchises do to reduce the risks of the problem identified in this example?



3		What sources of assistance are available for franchisors in Canada?

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