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Canadian Entrepreneurship & Small Business Management 5/e
Canadian Entrepreneurship & Small Business Management, 5/e
Wesley D. Balderson, University of Lethbridge
Marketing Management

Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

“High Flyers” CBC Venture, #748 – time 10:24

Back in l993, Anton Rabie was just 23, but already a born entrepreneur. Anton and 2 buddies from business school were manufacturing Earth Buddies, little grasshead guys on the Chia Pet model.

View High Flyers



1

What inexpensive forms of promotion have been used by Spinmaster?
2

What are the advantages and disadvantages of an Air Hog section in a toy store?
3

What are the risks with operating a business in this industry?




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