Key Concept Quiz


1	Retail sales and other on-line purchases such as software and music would be what type of e-commerce method?
		A)	B2C (business to consumer)
		B)	B2B (business to business)
		C)	B2G (business to government)
		D)	C2C (consumer to consumer)


2	Ebay Canada is an example of which type of e-commerce transaction?
		A)	B2C (business to consumer)
		B)	B2B (business to business)
		C)	B2G (business to government)
		D)	C2C (consumer to consumer)


3	In this e-commerce business model, banner ads are a major source of revenue for the website.
		A)	Infomediary model
		B)	Advertising model
		C)	Community model
		D)	Merchant model


4	Many brick-and-mortar firms are using e-commerce because:
		A)	It allows for maximization of customer relationships
		B)	It allows for additional tax deductions
		C)	It allows requires fewer employees to run the business
		D)	None of the above


5	The use of e-commerce has allowed Dell Computers to:
		A)	Perform large production runs
		B)	Offer mass customization
		C)	Assemble computer for a lower cost
		D)	All of the above


6	Many small businesses have not adopted e-commerce because their goods do not lend themselves to Internet transactions.
		A)	True
		B)	False


7	Authentication is:
		A)	The process of giving someone permission to have access to the e-commerce system
		B)	The process of determining whether something/someone is what that affirm to be
		C)	The process of determining who will be able to change or modify data
		D)	The process of developing a secure password and login sequence


8	Encryption refers to the use of locks and keys to prevent hardware from being stolen from a place of business.
		A)	True
		B)	False


9	Under copyright law:
		A)	The originator of a creative effort has exclusive right to control of who makes copies of the original work
		B)	The originator of a creative effort only has exclusive right to control original work in the first 6 months of its derivation
		C)	Every creative work is copyrighted the moment it is fixed in tangible form
		D)	A and C


10	Debra Posh has recently expanded her business model to the e-commerce realm and wishes to allow purchases to be made online. What options of payment are available for use by her business?
		A)	Electronic Cash
		B)	Smart Cards
		C)	None of the above
		D)	A and B


11	This website level has firewalls and security measures that allow customers to place orders and make payments.
		A)	Level 4 – Order/Payment capability
		B)	Level 3 – Transaction capability
		C)	Level 2 – Electronic request capability
		D)	Level 1 – Read only


12	Dedicated hosting is where the website resides on a web host's server with several other websites.
		A)	True
		B)	False


13	Which of the following web hosting options provide(s) a dedicated server just for one particular business?
		A)	Shared hosting
		B)	Dedicated hosting
		C)	Colocated hosting
		D)	B and C


14	_______ is one of the best ways to keep in touch with current and potential customers while building brand awareness, trust and future business.
		A)	Issuing news releases
		B)	Registering with a search engine
		C)	Publishing an email newsletter
		D)	Capturing visitor email addresses and sending updates


15	What e-commerce model does chapters.indigo.ca, a seller of books, use to facilitate their brick-and-mortar business?
		A)	Broker model
		B)	Affiliate model
		C)	Advertising model
		D)	Merchant model

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