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Canadian Entrepreneurship & Small Business Management 5/e
Canadian Entrepreneurship & Small Business Management, 5/e
Wesley D. Balderson, University of Lethbridge

Small Business and Electronic Commerce

Video Cases

These questions are based on videos from the Canadian Broadcasting Corporation that accompany the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.

These videos are intended only for students using the 5th Canadian Edition of Canadian Entrepreneurship & Small Business Management. To view the video, you'll require a password. Refer to page 174 in your textbook and use the first word appearing in the main text column as both 'username' and 'password.' Use of the word is case-sensitive.

The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.


“E-Commerce” CBC Venture, #723 – time 6:20

Lights. Camera. Leather! It's an advertising photo shoot for Danier Leather. But that's not all that's going on here. They're also shooting the shoot with a digital video camera. And that's for the Danier website so consumers will be able to see all of the out-takes, the actual shoot, and interviews with the models and photographers. It's all part of Danier's drive to move into the new frontier of retail - Internet shopping.

View E-Commerce



1

What are some of the problems of starting an E-commerce business?
2

How might adding E-commerce assist a small business?




McGraw-Hill/Ryerson