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Understanding Canadian Business 4/e
Understanding Canadian Business, 4/e
William Nickels, University of Maryland
James McHugh, St Louis Community College
Susan McHugh, St Louis Community College
Paul Berman, McGill University and John Abbott College
Rita Cossa, McMaster University

Student Centre

Contents:

Chapter 1: Major Trends Affecting Canadian Business
Chapter 2: How Economic Issues Affect Business
Chapter 3: Competing in Global Environments
Chapter 4: The Role of Government in Business
Chapter 5: Ethical Behaviour, the Environment, and Social Responsibility
Chapter 6: Forms of Business Organization
Chapter 7: Small Business and Entrepreneurship
Chapter 8: Leadership and Management
Chapter 9: Managing the Move Toward Customer-Driven Business Organizations
Chapter 10: Managing Production and Operations
Chapter 11: Using Technology to Manage Information
Chapter 12: Motivating Employees and Building Self-Managed Teams
Chapter 13: Human Resource Management: Managing the Most Important Asset - People
Chapter 14: Dealing with Employee-Management Issues and Relations
Chapter 15: Marketing: Building Customer and Stakeholder Relationships
Chapter 16: Developing and Pricing Quality Products
Chapter 17: Promoting and Distributing Products Efficiently and Interactively
Chapter 18: Accounting Fundamentals
Chapter 19: Managing Financial Resources


McGraw-Hill/Ryerson