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Features- This market segment requires a sensible, hands-on, no fluff product to appeal to a wide range of student experiences and ages and maturity levels –Good meets these needs.
- Workbook and Stages structure of text – student to finish text with a complete business plan that they can build their business from.
- Level of material – direct and straightforward; simply written, non-academic format – meets need for product suitable for a wide range of language skills, abilities, and age ranges of students.
- Good is action-oriented – pushes the student to be action-oriented as this is a key success factor of successful entrepreneurs.
- Hands-on Workbook – this market segment is a "doing" segment rather than a "studying" segment and Good fits this need perfectly.
- Example of award-winning business plans– Good demonstrates the outcome of working through the stages of developing a business plan by featuring two business plans as examples of one of the learning outcomes of using this book. This demonstrates a direct relationship between text content and developing a winning business plan to students using this text.
- Addition of CBC video package – a new feature for this edition, intended to demonstrate successful and unsuccessful applications and developments of business plans. This will drive home to students the importance of fully developing their business plans before launching their business. Real-life application and demonstration of the principles outlined in the text.
- Larger text this edition with the inclusion of an additional sample business plan, more Entrepreneurship in Action and other new feature boxes called "For More Info" and "Key Points."
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2003 McGraw-Hill Higher Education