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Building a Dream, 5/e

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Video Cases and Discussion Questions

Stage 1 Video Case and Questions

Envirobond
A crash course on how not to run your own business. Mike Reid, an inexperienced small businessman starts a company to produce a material made from small stones and organic glue for use in pathways and driveways. He reached out to his family and local bank for financing to help keep his dream alive but the business did not get off to an easy start due to supplier problems and other issues. After a full season of activity and investing over $30,000, Envirobond is in the same situation in which it started – with no sales prospects and no cash flow. Reid only hopes now that he can survive until next year and begin again.

This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

¨ View Envirobond


1		What initial challenges did Mike Reid face upon starting Envirobond?



2		What benefits were there to Reid in seeking out a partner for Envirobond?



3		How important is outside help from family and friends when deciding to venture into a business of your own?

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