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Building a Dream, 5/e

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Video Cases and Discussion Questions

Stage 10 Video Case and Questions

Sugar High
Two young entrepreneurs have a sweet plan to corner the candy market in Canada. Chris Emery and Larry Finson have sunk everything they have into Clodhopper's candy, a confectionery based on Chris' grandma's secret recipe. While the two have been successful in nailing down some big orders with Wal-Mart, Zeller's and other chains, getting the candy from the factory to the store shelves and then into people's mouths has been a difficult and expensive process. Chris and Larry are on the brink of success but need to find a million dollars fast. How will they raise the money and still try to keep control of their long-term dream?

This video is intended only for students using the 5th Edition of Building a Dream and requires a password. Refer to page 218 in your textbook and use the first word of the main text column as both 'username' and 'password' (case-sensitive). The free RealPlayer plug-in is required in order to view the video.

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1		What do young entrepreneurs like Chris and Larry risk when they put everything they have and can raise into a business that always seems to be on the verge of a meltdown?



2		How did Chris and Larry manage to solve their financial woes even though the solution was only temporary?



3		What are the risks of giving up control of your company even though it may be only partial control?



4		What are the advantages and disadvantages of a small company like Kraves going international in a large market like the US with many strong, established competitors?

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